658% Sales Growth in 3 Months for a Kids Bean Bag Store
Learn how we helped Kids Beans Bag Store sales by 658%
Industry: Bean Bag Chairs
Region: United Kingdom & European Union
Objective:
The key objective was to increase sales and acquire new customers while maximizing the potential of Google Ads during the peak season.
Key Results
- Sales Growth: 658% in 3 months
- Revenue Increase: 649%
- Ad Spend Increase: 697%
- Return on Ad Spend (ROAS): Decreased by 7%
- Customer Acquisition Cost (CAC): Increased by 1%
Challenges:
The Google Ads account was already generating a solid ROAS of 9+ but wasn’t scaling. This high ROAS was primarily due to branded traffic and remarketing efforts. The brand was missing out on significant growth opportunities by not scaling the campaigns effectively during their peak season.
Solution & Strategy:
Our approach focused on unlocking the full potential of the existing campaigns while implementing new strategies to drive further growth:
- Campaign Optimization: We optimized the existing Google Ads campaigns to eliminate inefficiencies and enhance performance. This allowed us to push beyond just branded and remarketing traffic, tapping into broader, higher-volume search queries.
- New Ad Copy & Creative Assets: We crafted new ad copies and introduced fresh promotional creatives tailored for the peak season. These creatives were specifically designed to capture more traffic from first-time customers and those in-market for kids’ bean bag products.
Scaling the Campaigns: We made critical changes to the campaign structure that had previously prevented scaling. This included expanding keyword targeting, adjusting bid strategies, and increasing budgets strategically to capture as much demand as possible.
The Outcome:
By restructuring and optimizing the campaigns, we were able to scale the account during the peak selling period, resulting in a 658% sales growth and a 649% increase in revenue. Despite a small decrease in ROAS (7%) due to the expansion beyond branded traffic, the campaigns were successfully scaled to capture more new customers. Customer acquisition costs remained steady with only a 1% increase, ensuring that the brand could sustain growth while maintaining profitability.
Kids Bean Bags Store Sales grow by 658% in just 3 months.
Niche: Bean Bag Chairs
Country: United Kingdom and EU Countries
Objective: Increase Sales and Acquire New Customers
Google Ads Results:
Spend Increased by 697%
Revenue increased by 649%
ROAS decreased by 7%
CAC increased by 1%
The Google ads running fine and generating good ROAS of 9+ already, but they were not scaling. The reason for the high ROAS was the branded traffic and remarketing. So we took over the account and optimized the existing campaigns, crafted new ad copies, and used new promotional creatives in the peak season of the products to capture as much traffic as possible and made the necessary changes that were stopping the campaigns from scaling and we recorded a historic increase in sales.