Over 2000% Sales Growth in 4 Months for Garden Soft Furniture
Learn how we helpled Garden Soft Furniture to increase their sales by 2000%
Industry: Garden Soft Furniture
Region: United Kingdom & European Union
Objective:
The main goal was to boost sales and acquire new customers by optimizing the Google Ads campaigns and maximizing product visibility.
Key Results (Google Ads Performance Only):
- Sales Growth: 1366% in 4 months
- Ad Spend Increase: 922%
- Return on Ad Spend (ROAS): Increased by 43%
- Customer Acquisition Cost (CAC): Decreased by 24%
Challenges:
We took over the account at the start of the seasonal period, where sales are naturally higher, but Garden Soft Furniture was missing out on key opportunities. The product feed was incomplete, and the account was overly focused on retargeting existing customers instead of acquiring new ones. Additionally, organic sales contributed to some of the overall results, but our focus was purely on maximizing performance through Google Ads.
Solution & Strategy:
We developed a strategy to unlock the full potential of their Google Ads account while adding new approaches to drive growth:
- Account Restructure: We restructured the Google Ads account to better separate customer acquisition from retargeting. This allowed us to focus on attracting new customers while still engaging with existing ones.
- Product Feed Optimization: We added missing details to the product feed, ensuring their products were shown to the right audience, increasing visibility and relevance.
- New Ad Copy & Creative Testing: We created fresh ad copies and introduced new promotional designs to attract seasonal traffic. These assets were crafted to engage new customers and showcase the value of Garden Soft Furniture products.
Scaling the Campaigns: We scaled the campaigns by expanding keyword targeting, adjusting bids, attracting new audiences, and increasing the budget to capture as much demand as possible during the seasonal peak.
The Outcome:
Although the seasonal period generally drives higher sales, these specific results were generated solely from our Google Ads efforts. With a 1366% sales increase, a 922% ad spend increase, and a 43% improvement in ROAS, we successfully scaled the brand’s presence while reducing customer acquisition costs by 24%. This strategy helped Garden Soft Furniture significantly grow its customer base and revenue through targeted ad spend during the most crucial months.
Garden Soft Furniture Brand sales grow over 2000% in just 4 Months working with Ranking Forge
Niche: Garden Soft Furniture
Country: United Kingdom and EU Countries
Objective: Increase Sales and Acquire New Customers
Google Ads Results:
Spend Increase by 922%
Revenue increased by 1366%
ROAS increased by 43%
CAC Decreased by 24%
They were spending more on retargeting the customers than acquiring new customers.
We restructured the Google Ads account, Optimized their product feed, and added the missing attribute to maximize the products’ visibility, tested new creatives, crafted new ad copies, and monitored, optimized, and scaled the campaigns continuously resulting in capturing new customers and increase in Revenue.