95% Sales Growth in 4 Months for a Kids Play Sofa Brand
Learn how Kids Play Sofa Brand grow their sales by 90% in just 4 months.
Industry: Kids Play Sofa
Region: United Kingdom & European Union
Objective:
Increase sales and acquire new customers while preparing for the peak seasonal period using existing offers and optimized advertising strategies.
Google Ads Results:
- Spend Increase: 92%
- Revenue Increase: 140%
- ROAS Increase: 25%
- CAC Decrease: 21%
Meta Ads Results:
- Spend Increase by 60%
- Revenue increased by 73%
- ROAS increased by 8%
- CAC Decreased by 10%
Challenges:
The brand faced difficulties scaling its Google Ads campaigns ahead of their peak seasonal days. The existing campaigns were underperforming, and they needed optimization to ensure growth during the most important sales period. There was also a need to increase customer acquisition without introducing new seasonal offers, ensuring profitability.
Solution & Strategy:
To overcome these challenges and capture more seasonal demand, we took the following steps:
- Campaign Optimization:
We fine-tuned the existing Google Ads and Meta Ads campaigns by removing inefficiencies and improving the targeting. This allowed us to maximize performance without altering their current offers. - New Ad Copy & Creative Designs:
We crafted new ad copies and worked on fresh creative designs to improve engagement. These refreshed assets helped deliver the brand’s message more effectively and made existing offers more attractive. - Strategic Scaling:
By closely monitoring the campaigns, we scaled them strategically during the peak seasonal days. This allowed us to capture maximum demand while maintaining profitability.
The Outcome:
Through precise optimization and effective scaling, the brand achieved significant growth across both Google Ads and Meta Ads platforms:
- Google Ads: Revenue increased by 140%, with ROAS improving by 25%, all while keeping CAC down by 21%.
- Meta Ads: Revenue saw a 73% boost, and CAC dropped by 10%, demonstrating success on both ad platforms.
This growth was achieved without the need for new seasonal offers, proving that the right optimization and messaging can drive substantial sales increases even with existing offers.
They were facing a problem with scaling the Google Ads account, and their peak seasonal days were arriving, so we did optimization in the existing campaigns, crafted new ad copies got the new creative designs, and put them into the campaigns, and we achieved this tremendous increase in sales using the existing offers, just by redesigning the message, and without creating any new seasonal offers to keep them profitable. We monitored the campaigns and scaled them strategically to get most of the seasonal days.